Mobile App Pioneers Hyperlocal, Elastic Networks
A new mobile app automatically creates dynamic networks of friends for viewing shared photos, instead of requiring people to invite and follow other users.
Color is a mobile app that introduces a new method for sharing photos. Taking from the simplicity of popular stream-based photosharing apps like Instagram and PicPlz, Color aggregates photos taken by others in a visual interface positioned as an archive of one’s memories. Where applications typically draw upon a user’s social graph — requiring the user to manually connect the application to each desired network of friends and then decide who to follow/invite — Color instead takes the approach of creating a network dynamically based on the friends who are already nearby. The app does not have a friending or following feature, instead the app creates elastic networks made up of anyone within 100 feet using its geo-location technology.