Mobile App Scores Your Stroll With Location-Based Historical Context
Discover the cultural underpinnings of London's central Olympic borough through a GPS triggered audio tour housed in your smartphone.
Hackney Hear is a location specific, GPS triggered mobile application that will blanket all seven square miles of London’s most significant 2012 Olympic boroughs in sound. Featuring an emphatically local combination of over 400 interviews, historically archived recordings, music, and poetry, the app engages its users with the type of cultural context usually derived from conversations with long time residents.
As described by the creators:
Hear an interview with famous children of the borough like Lord Sugar on one street, cross Dalston Junction to hear Michael Rosen’s ballad to the 38 bus, cross Leabank Square to hear the voices behind the lace curtains, hit the canal for writer Iain Sinclair to reveal the hidden underground river of the Hackney Brook.
The ambitious audio project will reflect both past and present layers of history as users stroll through the borough. The free application will be available for the iPhone and Android. It is scheduled for launch in January 2012.
See the video below for more information:
[via It’s Nice That]
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”