In spite of the popular buzz that is inevitably generated from any statement to the effect of "print/blogs etc are dead," we've seen that communications technologies never truly die, they simply find relevance in other spheres of human activity.

In spite of the popular buzz that is inevitably generated from any statement to the effect of “books/print/blogs/RSS/etc are dead,” we’ve seen that communications technologies never truly die, they simply find relevance in other spheres of human activity. One such topic in recent times has been the changing role of the letter, around which we’re seeing a couple of interesting ideas develop.

The first is a digital stamp used by the Royal Mail in the UK, a piece of postage which we covered late last year, that serves as a content delivery platform triggered by image recognition via mobile app. As you might imagine, this is in many cases manifested as a simple promotional video thrown on top of a logo, but the idea resonates with the recently featured Mancudos stamps in Spain captured in our Future of Mobile Tagging report – through which people are able to encode rich regional information specific to the area of departure that helps provide more contextual information for the recipient.

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