It can be hard for a fashion purist to imagine a show that isn’t led by a big-name designer or that lacks the pencil-thin supermodels and A-list celebrities. But Japanese “gyaru” (gal) fashion works to a different set of rules.

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It can be hard for a fashion purist to imagine a show that isn’t led by a big-name designer or that lacks the pencil-thin supermodels and A-list celebrities. But Japanese “gyaru” (gal) fashion works to a different set of rules.

This was obvious to anyone who spent last Saturday at the Yoyogi National Gymnasium with 23,000 mostly Japanese teenage girls and young women. The event, Tokyo Girls Collection, was billed as a fashion show, but it bore only a passing resemblance to the runway shows of Paris or New York.

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