There was something wonderfully and oddly reassuring about the display that greeted me at the entrance to Muji at Tokyo Midtown on Wednesday morning.

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There was something wonderfully and oddly reassuring about the display that greeted me at the entrance to Muji at Tokyo Midtown on Wednesday morning. At first glance it could have been a promotion for the upcoming Golden Week travel season or perhaps a newly launched range of household products.

But closer inspection revealed something much more considered – even savvy. To the right, there was a row of neatly arranged wheelie suitcases in black nylon – complete with accompanying totes and satchels that could ride shotgun. On a large table to the left was a perfectly arranged display of aluminium flashlights in two sizes, stacks of glass tea-light holders and jumbo packs of candles. And in a shelving grid across the back wall there were bottles of water neatly stacked, gas burners, more candles, jars of antiseptic wipes and boxy white battery-operated radios.

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