Monocolumn: Japan Focus: Why Local Business Needs To Hold Firm

Monocolumn: Japan Focus: Why Local Business Needs To Hold Firm
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There was something wonderfully and oddly reassuring about the display that greeted me at the entrance to Muji at Tokyo Midtown on Wednesday morning.

Monocle
  • 21 march 2011

Monocolumn is Monocle’s daily bulletin of news and opinion. Catch up with previous editions here.

There was something wonderfully and oddly reassuring about the display that greeted me at the entrance to Muji at Tokyo Midtown on Wednesday morning. At first glance it could have been a promotion for the upcoming Golden Week travel season or perhaps a newly launched range of household products.

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