A new "fruit identification system" allows consumers to know where the item comes from, without using bar-codes.

A new “Fruit Identification System” technology created by NEC lets users identify where fruit comes from by simply snapping a picture with a mobile camera. Photos are taken by users, compared with digital images stored in an NEC database and confirmed.

Crunch Gear reports:

NEC is known for its fingerprint and face recognition technologies and now says it has combined their expertise in these areas to come up with the new system.

The photos taken by users are compared with digital photos stored in an NEC data base. The company claims that during tests with “1,800 Andes melons”, the error rate stood at just 1 in 1 million.

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