Nestle Crosses An Advertising Rubicon

Nestle Crosses An Advertising Rubicon
Advertising

A new era in UK television advertising is discretely ushered onto British television screens.

Stephen Fortune
  • 4 march 2011

The recent relaxing of broadcasting regulations in the UK has enabled Nestle to claim an advertising first within the British Isles. They are the first company to pay for product placement in the UK. They featured their Dolce Gusto home coffee system on ‘This Morning’ on ITV.

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