How News Logos Affect Viewer Bias

How News Logos Affect Viewer Bias
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Two PhD candidates in the University of Michigan’s Communication Studies program recently published a paper that exploring the effect of brand identity on viewers’ perceptions of bias in the news.

Stephanie Pottinger
  • 30 march 2011

Two PhD candidates in the University of Michigan’s Communication Studies program recently published a paper exploring the effect of brand identity on viewers’ perceptions of bias in the news. Curious about the resistance with which Al Jazeera English was faced as it tried to gain carriage by Comcast and Time Warner, William Youmans and Katie Brown designed an experimental study on 177 participants to gauge how viewers’ opinions of identical news content might change if the logos were altered:

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