Nick Denton Reflects On Gawker's Redesign Aftermath
Reuters' financial blogger Felix Salmon interviews Gawker founder Nick Denton to gain some insight into how Gawker has adjusted to life after its redesign.
Gawker's recent redesign was a massive change, signaling a clear transition from a blog format to a publishing oriented model. Felix Salmon sat down for a video interview with Gawker founder Nick Denton to dissect the aftermath of the switch.
Denton shared some insight behind the redesign, emphasizing the power of an exclusive scoop as one of the factors driving the need for change. He also ruminated on how the once widely held belief that there would be a sufficiently sophisticated advertising system to support a nanopublishing model, unfortunately proved to be unfounded. In spite of this, Denton has kept the Gawker model moving in tune with the market. Salmon comments: