A competition which encourages new uses for discarded items makes a virtue of recycling.

The Havana Club have issued a call for entries into the Inspired Ingenuity competition. The challenge of the competition is to:

‘take the everyday and turn it into something special'.

It's intended to celebrate the culture of repurposing evident in Cuba, and accordingly, the winner of the challenge will earn themselves a trip to Cuba. Given reports of obsolescence oriented consumerism stalling somewhat these kinds of competition are a welcome addition to the design landscape.

As part of the promotion for this competition, design studio Intercity commissioned three artists to respond to the theme of the work.

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