Nike Speakers: Challenging Throwaway Culture Through Repurposing
A competition which encourages new uses for discarded items makes a virtue of recycling.
The Havana Club have issued a call for entries into the Inspired Ingenuity competition. The challenge of the competition is to:
‘take the everyday and turn it into something special'.
It's intended to celebrate the culture of repurposing evident in Cuba, and accordingly, the winner of the challenge will earn themselves a trip to Cuba. Given reports of obsolescence oriented consumerism stalling somewhat these kinds of competition are a welcome addition to the design landscape.
As part of the promotion for this competition, design studio Intercity commissioned three artists to respond to the theme of the work.