Nike’s ‘Red All Over’ Campaign Sourced By Twitter

Nike’s ‘Red All Over’ Campaign Sourced By Twitter
technology

Nike challenged soccer fans to come up with a new motto for the U.S. men's soccer team.

Michael Ellenbogen
  • 29 march 2011

“Indivisible” is the motto selected and stitched on the sleeves of the noted “people’s jersey” by Nike, based on U.S. fans demanding a red shirt to go with the team’s current blue and white. The motto was selected out of over 6,000 submitted via Twitter by fans.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.