Nike’s ‘Red All Over’ Campaign Sourced By Twitter

Nike’s ‘Red All Over’ Campaign Sourced By Twitter

Nike challenged soccer fans to come up with a new motto for the U.S. men's soccer team.

Michael Ellenbogen
  • 29 march 2011

“Indivisible” is the motto selected and stitched on the sleeves of the noted “people’s jersey” by Nike, based on U.S. fans demanding a red shirt to go with the team’s current blue and white. The motto was selected out of over 6,000 submitted via Twitter by fans.

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