Seamless Motion: Nokia’s New Font Design

Seamless Motion: Nokia’s New Font Design

The changing display technology of contemporary smartphones inspires the technology brand to modify its iconic typeface.

Plus Aziz
  • 28 march 2011

Nokia Sans has been the instantly recognizable font of Nokia for decades; their decision to switch to Nokia Pure, a font with “seamless motion” as opposed to condensed forms,”is a subtle change, but still very important change for the brand.

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