Participation Trumps Passive: The Future Of Television And Social Networks

Participation Trumps Passive: The Future Of Television And Social Networks
technology

Tribal DDB holds forth on how companies can leverage the convergence of traditional and social media to their advantage.

Timothy Ryan, PSFK Labs
  • 24 march 2011

Beginning with the premise that television is an unparalleled medium for offering shared experiences, Mobile Behavior, a Tribal DDB company is examining the convergence of television and social media to posit the direction of a new hybrid in which:

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