PSFK's Design Director shares his design inspiration and some underpinnings of the new site.

Last week, we rolled out the new PSFK.com, which includes vast user experience improvements for our various audiences, along with new, more comprehensive content and easy-to-find gateways to our services. To provide insight on the thinking behind the new site, we’ll be sharing Q&As with some folks at PSFK who had a hand in the redesign. Below, PSFK Design Director Peter Surrena shares his design inspiration and some underpinnings of the new site:

Tell us a bit about your background and your role at PSFK:

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