Through the use of Microsoft Tags on the receipts of purchases, this concept provides game-like incentives to encourage donations to UNICEF.

Researching and donating money to a cause can often feel like work. So why not make donating to UNICEF a bit more entertaining? This thought sparked the idea of a mobile game that connects the everyday wants and needs of poor children with the everyday wants and needs of welloff consumers. One will directly affect the other. First we will reach out to retailers: grocery, clothing, home improvement, drug and book stores. Then we will inspire and enlist these corporations to contribute money/goods to villages in need based on consumer spending.

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