Pop-Up Truck Dealership Housed in Containers

Pop-Up Truck Dealership Housed in Containers

A Brazilian franchiser requested a unique and low-cost structure to display trucks imported from Asia.

Dave Pinter, PSFK
  • 25 march 2011

Londrina, Brazil, is now home to Autobox, a pop-up truck dealership created out of ten red shipping containers–a material whose use we’ve seen cropping up all over. Studio Guiherme Torres designed the facility in response to Autobox’s request for easy construction, low cost and high visual impact. Since the company sells trucks imported from Asia, the use of containers as architectural material references the brand’s geographic reality and the role that shipping and handling plays in its business. The facility was assembled in two hours and final detailing such as painting and electrical work was completed within two weeks.

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