Pringles: The Best Designed Chip You Never Thought About

Pringles: The Best Designed Chip You Never Thought About

The omnipresent curved Pringles crisp is a design innovation we encounter ever day, but rarely stop to appreciate.

Dory Carr-Harris, PSFK
  • 24 march 2011

Pringles is one of those products whose unique and well thought out design we, as consumers, take completely for granted.

First sold in the U.S. in 1968, and patented by an Ohio native, the chip’s aerodynamic design is actually a mathematical shape called a hyperbolic paraboloid. The engineering process is enhanced by supercomputers to make each chip uniform as well as augmenting them to prevent them from flying off the production line in the factory.

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