Radiohead’s ‘King of the Limbs’ Release Strategy
The band's 8th album couples high and low tech.
Radiohead’s latest album caught many by surprise due to the suddenness of the release. After a successful experiment with the release of In Rainbows, which leveraged a ‘pay as you wish’ prompt, the band is coupling high and low-tech tactics to take their 8th album beyond everyone’s expectations.
The Universal Sigh newspaper is being given out for free at locations worldwide; it is clearly a retail driver. It comes to the UK today and will be released in the USA tomorrow.
To entice further excitement, a special edition of the album, titled The Newspaper Album, was open to pre-ordered in February. According to Music Radar, it features numerous perks including: