Radiohead’s ‘King of the Limbs’ Release Strategy

Radiohead’s ‘King of the Limbs’ Release Strategy

The band's 8th album couples high and low tech.

Plus Aziz
  • 28 march 2011

Radiohead’s latest album caught many by surprise due to the suddenness of the release. After a successful experiment with the release of In Rainbows, which leveraged a ‘pay as you wish’ prompt, the band is coupling high and low-tech tactics to take their 8th album beyond everyone’s expectations.

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