Seamless Multi-Channel Experiences and The Dynamic Social Web
Nellymoser's John Puterbaugh talks to PSFK in anticipation of his upcoming presentation at our Future of Mobile Marketing Salon in Austin.
For our upcoming PSFK SALON at SXSW this year, we’ve invited John Puterbaugh to discuss the future of mobile tagging. John is the CEO of Nellymoser. Here are a few questions we asked him in preparation for the event.
What is the most exciting or interesting challenge that Nellymoser is addressing right now?
Mobile seems to be the true connector in tying together print media and online (social). We are focused on mobile engagement and how to create a seamless multi-channel experiences (print -> mobile -> social …). As an example of print->mobile->social, we just launched Mobile Tagging in the Sports Illustrated Swimsuit Issue which contains that ability to view video playlists, vote and share the videos via Facebook, Twitter and email. We are also making mobile videos interactive, shoppable and social for the retail space.