Social Media Fuels Fear Of Missing Out
Some studies suggest the neurochemistry that keeps us checking Facebook every five minutes is similar to the neurochemistry fueling addiction.
In addition to its affect on advertising and consumption, social media has made an indelible mark on human behavior. Caterina Fake, co-founder of Hunch and Flickr, highlights a behavioral phenomenon called FOMO (Fear of Missing Out) and how social media both causes and soothes the addiction-like desire to constantly participate:
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