Socially Connected Products: The Idea Pantry

Socially Connected Products: The Idea Pantry

The Idea Pantry is a family of sauces that comes with cooking lessons and access to a community of DIY chefs 'baked' into the product, serving as an example of how 'social' can be integrated directly into a product from its inception.

Paloma M. Vazquez
  • 8 march 2011

The Idea Pantry, a collaboration between CPG brand Progresso and digital innovation shop POKE New York, is a family of sauces that come with cooking lessons right in the bag. Each sauce acts as its own cooking course through a unique library of associated video cooking lessons.

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