Tablets Unlock The True Interactivity Of Mobile Tagging
Can the larger screened tablets further encourage the engagement that is a fundamental part of QR codes and mobile tagging?
The next generation of tablet hardware will be equipped with front facing camera's and some are predicting big things for mobile tagging as a result of this additional technical feature. It offers scope to enrich and augment the content and experience of print media (a trend also being explored in the next generation of e-books) with multimedia side bars, comment streams and relevant marketing content. QR Arts, an integrated media consulting agency based in D.C. comments:
One could argue that rather than antiquate printed media, tablets now enhance the value of printed communication by interacting with it rather than making it obsolete.