App enhances UNICEF's successful Trick or Treat campaign. It streamlines the process of collecting money, but also gathers much more data which allows for the operation to spread online.

TAG & TREAT

The UNICEF Trick or Treat campaign has a rich history of success – updating this campaign with the use of mobile tagging would push the event forward and continue this success.

This proposal not only streamlines the process of collecting money but also gathers much more data which allows for the campaign to spread online – we’ve renamed the campaign TAG & TREAT.

Microsoft and PayPal work together to generate a UNICEF TAG & TREAT app which can scan a Microsoft Tag and send the user directly to a custom, secure PayPal system. This resolves the logistical issue of collecting physical money and allows for instant data generation.

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