A mobile game of 'tag' for college students generates awareness for UNICEF supported projects.

MOBILE TAG GAME: TAG4LIFE

For many college students, life is an endless flow of frenetic energy that comes from a mix of new found freedom, idealism and self awareness.

Let’s tap this energy with a competitive game of tag.

Students find out about the game in their online communities, in shops and online stores, and from their friends. They support Unicef by purchasing a piece of jewelry that features a Microsoft Tag; it might be a necklace, a wristband or a belt buckle.

After purchasing students then register their own tag to start a game of ‘tag4life’ with friends. Each time a friend tags their jewelry, their tag score goes up.

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