Tag4Life Taps Into College Students’ Idealism To Support UNICEF
A mobile game of 'tag' for college students generates awareness for UNICEF supported projects.
MOBILE TAG GAME: TAG4LIFE
For many college students, life is an endless flow of frenetic energy that comes from a mix of new found freedom, idealism and self awareness.
Let’s tap this energy with a competitive game of tag.
Students find out about the game in their online communities, in shops and online stores, and from their friends. They support Unicef by purchasing a piece of jewelry that features a Microsoft Tag; it might be a necklace, a wristband or a belt buckle.
After purchasing students then register their own tag to start a game of ‘tag4life’ with friends. Each time a friend tags their jewelry, their tag score goes up.