The Appification Of Content
PSFK talks with Mark Mulhern of JWT in anticipation of his presentation at the upcoming PSFK Future Of Mobile Marketing Salon in Austin.
For our upcoming PSFK SALON at SXSW this year, we’ve invited JWT’s Mark Mulhern to discuss the future of mobile tagging. We’re excited that Mark will joining us at this year’s salon in Austin. Here are some questions we asked him in preparation for the event.
What emerging trend, idea, or technology are your excited to see develop in the future?
I feel like there is a huge opportunity in the convergence of traditional broadcast media, mobile devices, social media and the “appification” of content.