How Electronic Media Is Changing Storytelling

How Electronic Media Is Changing Storytelling
technology

Is today's inherently interactive, non-linear, and immersive "deep media" loosening the author's hold on the fate of the story? 'The Art of Immersion' explores the audiences' new role.

Stephanie Pottinger
  • 8 march 2011

While narrative and storytelling have forever been foundational to the human experience and creating meaning, Wired contributing editor Frank Rose’s  The Art of Immersion traces a new form of narrative facilitated by the Internet. 20th century mass media (the sitcom, the newspaper, or novel) allowed for only passive consumption, but deep media of today (think: online communities dedicated to discussing reality shows; downloadable video games to supplement television series) is inherently interactive, non-linear, and immersive. But with this new, participatory mode of storytelling come questions about the fate of the author and the audience:

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