The Unexpected Consequences Of Facebook’s Ubiquity

The Unexpected Consequences Of Facebook’s Ubiquity
technology

Recent reports illustrate that the differing use of the social network by it's many denizens will always confound expectations.

Stephen Fortune
  • 10 march 2011

The growth of Facebook certainly offers exciting opportunities, but one should always be wary of the unpredictability of any social technology. For instance, speculators have wondered whether the like might replace the link, but a sobering check on such thoughts is provided by a recent survey which showed the reticence of teen demographics to “like” brands.

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