Recent reports illustrate that the differing use of the social network by it's many denizens will always confound expectations.

The growth of Facebook certainly offers exciting opportunities, but one should always be wary of the unpredictability of any social technology. For instance, speculators have wondered whether the like might replace the link, but a sobering check on such thoughts is provided by a recent survey which showed the reticence of teen demographics to “like” brands.

“Only six-percent of consumers between the ages of 12 and 17 are interested in interacting with companies on Facebook — despite the fact that they represent the most active demographic among social network users”.

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