PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.

Here is a look at some standout brand-building and communications stories that caught our attention this week.

Ideas Shaping Strategy, Creativity & Innovation

We Don’t Need Any More Ideas How Honest Should Smart Devices Be? Quora: Innovation from Recombination (and other case studies in innovation) Innovation v. Features: A Term Definition SXSW 2011: The Internet is Over All That Logging In Makes Dropping Out That Much More Difficult Thoughts on Falling Out of Love with the Valley The New Transparency

Innovative, Inspiring Ideas: New Products, Projects & Services

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