This Week In Brand Strategy And Marketing

03/25/11

Written By:

Paloma Vazquez

PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.

Here is a look at some standout brand-building and communications stories that caught our attention this week.

Ideas Shaping Strategy, Creativity & Innovation

Is the Internet Real? How Do Innovators Think? Innovation Always Starts with Empathy 3 Trends Marketers Should Glean from SXSW 13 Things to Take Away from SXSW (besides a crippling hangover) The Perception Gap in Social (what people vs. brands perceive most valuable) How to Reinvent Your Personal Brand When Your Personal Brand is Sex Talking to Your Customers: Leo Burnett's Behavioral Archetypes Lifebyme: Diversity + Serendipity (what is most meaningful to you?) Meaning is the New Money 5 Manifestos for Art, Life & Business The Future of Art

Innovative, Inspiring Ideas: New Products, Projects & Services

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Latest Insights & Analysis

Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.

Beauty Inside Sustainable Startup By Humankind's Mission To Transform Personal Care

PSFK speaks to the company's founder about how it is working to curb single-use plastic waste with a hybrid approach to refillable products like deodorant, offering subscription and a la carte options all with a community-driven message

Features Podcast: What Loyalty Means For Today's Consumers

In this episode, PSFK researchers share insights from the Loyalty Debrief report regarding how retailers are redesigning their membership and rewards programs, moving from points to passports to drive deeper engagement beyond purchases

Automotive Expert Insight: How To Meet An Underserved Driver Market With Flexible Monthly Plans

In an exclusive with PSFK, the founder of Driver 1 monthly car rental program explains how the service is specifically built around the needs of today's first-car drivers, offering them quality and affordability through flexible plans inspired by a mobile and digital-first world

Brand Activation & Immersion PSFK's New Innovation Report On Food Service Offers Key Lessons For All Retailers On How To Perfectly Deliver On Personal Tastes

From frictionless ordering and dynamic menus to optimized delivery, food service operators are leveraging technology to create a more dynamic customer experience

Interview Bbot In-Restaurant Mobile Ordering Platform Set To Disrupt The Casual Dining Experience

In conversation with CEO Steve Simoni, PSFK finds out how the on-site food delivery platform helps customers eating out focus on socializing and less on ordering, drastically reducing wait, checkout and delivery times while cutting costs for customers and business owners alike

Design Op-Ed: The Future of Retail Is Human

Author Jeff Sharpe explains why there is no one-size-fits-all formula to branding, instead providing five pillars to guide retailers in taking stock of their unique audience and building an emotive identity that resonates, both online and off

Health Op-Ed: Could Cars Be The Therapists Of The Future?

Author Dhruva Rajendra makes the case for an untapped post-purchase need that vehicles could be poised to fill, turning consumers' daily commutes into therapy sessions—in short, wellness on wheels

Analysis Brands Like Glossier Are Leading The Beauty Space With Elevated Customer Service

Mainstay and Insta-famous beauty brands alike are embracing new forms of customer service to meet the elevated expectations of today's consumers, from providing educational classes to empowering sales teams to deliver expert advice

Fashion & Apparel Why The Brand Behind Urban Outfitters Launched Nuuly, Its Own Rental Service

Nuuly is URBN's clothing rental service for its brands Anthropologie, Urban Outfitters and Free People, taking cues from growing consumer interest in economy, sustainability and novelty in a move set to disrupt how customers experience mainstream apparel