PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.

Here is a look at some standout brand-building and communications stories that caught our attention this week.

Ideas Shaping Strategy, Creativity & Innovation

• Is the Internet Real?
• How Do Innovators Think?
• Innovation Always Starts with Empathy
• 3 Trends Marketers Should Glean from SXSW
• 13 Things to Take Away from SXSW (besides a crippling hangover)
• The Perception Gap in Social (what people vs. brands perceive most valuable)
• How to Reinvent Your Personal Brand When Your Personal Brand is Sex
• Talking to Your Customers: Leo Burnett’s Behavioral Archetypes
• Lifebyme: Diversity + Serendipity (what is most meaningful to you?)
• Meaning is the New Money
• 5 Manifestos for Art, Life & Business
• The Future of Art

Innovative, Inspiring Ideas: New Products, Projects & Services

• 10 Principles That Contribute to a Googley User Experience
• Designers.mx: Beautifully Designed Mixes
• Moodshare: Selling Ideas Just Got Easier
• Color Me Fascinated: A Social Photo Social Network for the Here & Now
• The Implicit Social Graph (on ‘Color’, a new hyper-local photo-sharing app)
• Whole Foods’ Local Producer Loan Program
• BMW launches DriveNow, the ‘premium’ car sharing service
• Reinventing Art Criticism in the Age of Social Media
• So Who Is Actually Investing on AngelList?

Brand (& unbranded) Content – For Better Or Worse

• New Yorker: Dark Spring
• 10 Things That Have Been Crowdsourced in 2011
• No Media Spend
• Think Quarterly (Google’s digital magazine)
• First Annual Virtual Food Fund Festival
• 3D Infographic Maps Buit with Legos
• How Rebecca Black Became a YouTube Sensation (this might be one of those examples of ‘worse’)
• PopPressed: The Freshest in Culture (Sponsored by the Lexus CT Hybrid, it also might be one of the examples of ‘worse’)

Digital Media, Tech & Marketing News & Resources

• If You Don’t Have a Mobile Strategy, You Don’t Have a Future Strategy
• 3MM Pay for Starbucks Card Mobile via App
• Facebook Gets Serious About Payments
• 10 Social Media Pet Peeves from SXSW Musicians
• Twitter at 5: Five Ways it Changed the World
• Celebrity Tweets May Not Pay Off
• What Twitter Behavioral Trends Mean for Business
• Groupon Regroups on Mobile, Agency, IPO Strategy
• Data on Groupon’s US Revenues and February Fall-Off (post Super Bowl)
• US Group Buying Industry Expected to Hit $2.7 Billion in 2011
• QR Code Survey Results