This Week In Brand Strategy And Marketing
25 March, 2011
Paloma M. Vazquez
In Brief
PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.
Here is a look at some standout brand-building and communications stories that caught our attention this week.
Ideas Shaping Strategy, Creativity & Innovation
Is the Internet Real? How Do Innovators Think? Innovation Always Starts with Empathy 3 Trends Marketers Should Glean from SXSW 13 Things to Take Away from SXSW (besides a crippling hangover) The Perception Gap in Social (what people vs. brands perceive most valuable) How to Reinvent Your Personal Brand When Your Personal Brand is Sex Talking to Your Customers: Leo Burnett’s Behavioral Archetypes Lifebyme: Diversity + Serendipity (what is most meaningful to you?) Meaning is the New Money 5 Manifestos for Art, Life & Business The Future of ArtInnovative, Inspiring Ideas: New Products, Projects & Services