This Week In Brand Strategy And Marketing
PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.
Here is a look at some standout brand-building and communications stories that caught our attention this week.
Ideas Shaping Strategy, Creativity & InnovationIs the Internet Real? How Do Innovators Think? Innovation Always Starts with Empathy 3 Trends Marketers Should Glean from SXSW 13 Things to Take Away from SXSW (besides a crippling hangover) The Perception Gap in Social (what people vs. brands perceive most valuable) How to Reinvent Your Personal Brand When Your Personal Brand is Sex Talking to Your Customers: Leo Burnett's Behavioral Archetypes Lifebyme: Diversity + Serendipity (what is most meaningful to you?) Meaning is the New Money 5 Manifestos for Art, Life & Business The Future of Art
Innovative, Inspiring Ideas: New Products, Projects & Services