Winner’s pattern to be featured on products in the fashion designer’s Fall collection.

Community-based company Threadless has joined forces with New York fashion designer Steven Alan in a competition to design a pattern for a range of his products.

Alan is well-known for his menswear collections, in which he gives vintage-style clothing a modern twist. The Reverse Seam Shirt is one of his signature designs in the fashion industry.

Threadless is a community where artists and designers can submit t-shirt designs, which are then put to a vote, with the most popular ones being actually created and available to buy on the site. This gives customers the opportunity to get their hands on some unique and creative t-shirts, and artists a wider audience and the chance to make money from their designs.

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