Thrillist blurs the lines between advertisements and editorials and offers new insight into what future media companies could look like.

Thrillist, a website that unearths lesser known local events in various cities, caters specifically to a young male audience with frequent emails that detail where the latest good time can be found. In addition to its events output, Thrillist also circulates emails selling clothes and local business deals. A recent New York Times article on the website notes that:

It can be hard to tell the difference among reviews, ads and sales, in part because it calls its sponsored posts “allied e-mail” instead of ads and has sold deals for restaurants it has also reviewed.

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