Google's new "+1" button will allow you to "like" links directly in your search.

The now ubiquitous Facebook thumbs up symbol that has taken over the web as the way to demonstrate approval, is going to get some serious competition from the anti-Zuckerberg corporation, Google.

Yesterday, Google launched their new “+1” button that will first be available through Google labs, and then as the default for all users when a little +1 icon appears next to each link in your Google search results. By clicking on this icon you are participating in what Google is calling a “public stamp of approval” that will let your friends know what you're searching for, or interested in, by putting all your “plus one” links in a special feed on your Google profile — which is mandatory for participation in this service. Also, when you “plus one” something, your name will be associated with it in your search and in ads.

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