To Groupon Or Not To Groupon?
In light of recent sobering stats, here’s a checklist every merchant should consider before talking to a daily deal or group coupon service.
Recently, I attended the Brandhackers meetup on the Deal-a-Day model pioneered by Woot and made famous by Groupon. The clamor around Groupon-ing has reached a crescendo, not least based on the crowded meetup room and the web chatter generated by Groupon’s Super Bowl commercial. Yet merchants remain unclear on whether to Groupon or not. They are right to be wary, as the following stats demonstrate*: