PSFK talks with the Director of Digital Strategy at Tribal DDB Vancouver in anticipation of his presentation at the upcoming PSFK Future Of Mobile Marketing Salon in Austin.

For our upcoming PSFK SALON at SXSW this year, we’ve invited Nik Badminton to talk about the future of mobile tagging. Nik is currently the Director of Digital Strategy at Tribal DDB Vancouver.

We're excited that Nik will joining us at this year’s salon in Austin. Here are a few questions we asked him in preparation for the event.

Are there any projects you've encountered at Tribal that have uncovered particularly interesting challenges?

Education about what mobile tags are and how to use them is a big challenge. We are integrating mobile tagging to link the majority of our digital and print tactics now, and the awareness is working in gaining uptake. Right now it is not enough to just provide the tag and it needs to be accompanied by and easy-to-understand url as well. We envisage this changing over time.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in