Twitter Used to Crowdsource Kraft Mac & Cheese Commercials

Twitter Used to Crowdsource Kraft Mac & Cheese Commercials
technology

The brand creatively mines Tweets to develop ads and promotions.

Lisa Baldini
  • 30 march 2011

In a play that rings close to the Old Spice campaign and Uniqlo’s tweet bartering, Crispin Porter + Bogusky have devised an inventive way to crowdsource the actual content of their commercials. The project hinges on a contest system that turns consumers’ tweets into the the star of the commercials, in addition to tie-ins with TBS’s Conan and Lopez tonight.

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