UNICEF And BBH Address Women’s Rights [Audience Favorite]
The audience favorite from the Future of Mobile Tagging concepts for UNICEF competition fuses Microsoft Tag's capabilities with the hottest trends in fashion. The i.object clothing line will raise awareness of young women's global fight against dehumanization and subjugation.
In a global collaboration between trends research consultancy PSFK LLC, the U.S. Fund for UNICEF and Microsoft Tag, BBH emerged as the audience favorite of a creative contest to help solve fundraising challenges to benefit the U.S. Fund for UNICEF.
In conjunction with its “Future of Mobile Tagging” report released in January, PSFK worked with the U.S. Fund for UNICEF to launch a contest for creative agencies around the world to develop a campaign using Microsoft Tag to engage potential contributors who are concerned with the future and well-being of youth around the globe (https://www.psfk.com/future-of-mobile-tagging-concepts-for-unicef).