UNICEF And BBH Address Women’s Rights [Audience Favorite]

UNICEF And BBH Address Women’s Rights [Audience Favorite]
technology

The audience favorite from the Future of Mobile Tagging concepts for UNICEF competition fuses Microsoft Tag's capabilities with the hottest trends in fashion. The i.object clothing line will raise awareness of young women's global fight against dehumanization and subjugation.

Timothy Ryan, PSFK Labs
  • 24 march 2011

In a global collaboration between trends research consultancy PSFK LLC, the U.S. Fund for UNICEF and Microsoft Tag, BBH emerged as the audience favorite of a creative contest to help solve fundraising challenges to benefit the U.S. Fund for UNICEF.

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