PSFK challenged advertising and design agencies from around the world to react to the Future of Mobile Tagging report. They were tasked with developing concepts making use of Microsoft Tag to address one or more or the needs set forth by the U.S. Fund for UNICEF in a creative brief.

Power of Empathy

We have plenty of access to clean tap water. However according to UNICEF, 884 million people lack access to safe water supplies, which is approximately one in every eight people. Empathy is the most powerful way to understanding the world from someone else’s point of view. It even takes a real-life situation, where you are stripped of your needs to completely understand the reality.

Reaching the Millenials of Tomorrow

So let’s put this in a real-world context. Every year tens of thousands of people from all over the world flock to arts and music festivals for a weekend fun. Gathering to see a full lineup of bands, these outdoor festivals notably take place in the heat of summer and involve unlimited partying and drinking with friends.

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