UNICEF Fun Guide: SapientNitro Responds To The PSFK Future of Mobile Tagging Report
PSFK challenged advertising and design agencies from around the world to react to the Future of Mobile Tagging report. They were tasked with developing concepts making use of Microsoft Tag to address one or more or the needs set forth by the U.S. Fund for UNICEF in a creative brief.
Power of Empathy
We have plenty of access to clean tap water. However according to UNICEF, 884 million people lack access to safe water supplies, which is approximately one in every eight people. Empathy is the most powerful way to understanding the world from someone else’s point of view. It even takes a real-life situation, where you are stripped of your needs to completely understand the reality.