New technology will make movie watching a much more social and interactive process.

The Video Turntable is an interactive media device which allows for a totally novel way of experiencing movie trailers.

Matter 2 Media debuted the piece at Encounters Film Festival in Bristol, UK, and it makes innovative use of QR codes to let users select the trailer they wish to view via their mobile phones with no app required. Through QR codes and other location-specific interfaces, the Video Turntable keeps the movie content exclusive to the venue it's being exhibited in.

The table changes the dynamic of trailer watching by allowing multiple views while projecting the films onto a circular table. The technology reimagines the surfaces on which we're used to interacting with cinema with the circular form allowing many people to gather around the table in a more social, interactive setting.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in