What Does It Mean To Be Young In China? [Video]
enovate offers a crash-course on the evolution of contemporary Chinese youth culture.
Over the past two years, our agency, enovate has been driven by this eternal question: What does it mean to be young in China? This is a question we at enovate are asked on a weekly basis and it’s our mission to help international brands, agencies, academics, sociologists, futurists, anyone with a pulse and an interest in youth culture, to understand the drivers and cultural context of today’s Chinese youth.
After viewing the popular BOX1824 video, “We All Want To Be Young“, we were inspired to respond and create a crash-course on the evolution of contemporary Chinese youth culture.