What Does It Mean To Be Young In China? [Video]
enovate offers a crash-course on the evolution of contemporary Chinese youth culture.
Over the past two years, our agency, enovate has been driven by this eternal question: What does it mean to be young in China? This is a question we at enovate are asked on a weekly basis and it’s our mission to help international brands, agencies, academics, sociologists, futurists, anyone with a pulse and an interest in youth culture, to understand the drivers and cultural context of today’s Chinese youth.
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