Volkswagen iPhone App Test Drives A Print Ad

Volkswagen iPhone App Test Drives A Print Ad
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The car maker have released an AR application which allows users to 'test drive' the latest models and innovations.

Claudia Cukrov
  • 18 march 2011

Volkswagen have released an iPhone application which allows users to ‘test drive’ the latest models and innovations on a print ad.  Claiming to be the first of its kind, the car manufacturer ran the ads in a number of popular Norwegian publications, and also released a digital version online.  The augmented reality application also offers ‘Lane Assist, Adaptive Control and Adaptive cruises light’ options.

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