Volkswagen iPhone App Test Drives A Print Ad
The car maker have released an AR application which allows users to 'test drive' the latest models and innovations.
Volkswagen have released an iPhone application which allows users to ‘test drive’ the latest models and innovations on a print ad. Claiming to be the first of its kind, the car manufacturer ran the ads in a number of popular Norwegian publications, and also released a digital version online. The augmented reality application also offers ‘Lane Assist, Adaptive Control and Adaptive cruises light’ options.