What Defines A Trend?

What Defines A Trend?

Co-Opportunity author and co-founder of 'Ecoinomy' John Grant explores some of the methods that have helped him identify meaningful trends throughout his career.

Paloma M. Vazquez
  • 30 march 2011

Author and entrepreneur John Grant‘s career has involved a substantial amount of trends identification – and derivation of meaning therein. As such, he’s in a position to share his approach to the discipline – and what works best. In a recent blog post at Co-Opportunity (the title of Grant’s book), he shares some of the methods he has employed in innovation and in interpreting trends. Here are a few:

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