Who Shares In The Riches Of Data Mining?

Who Shares In The Riches Of Data Mining?

Growing awareness of the goldmine that is our personal data has potential to impact upon health research which depends on accurate information

Stephen Fortune
  • 29 march 2011

Bruce Sterling once observed that “my consumption patterns are worth so much they underwrite my patterns of consumption.” Bradley Kreit highlights how wider public perception is awakening to this fact. The emergence of start ups such as I Allow and Personal, which essentially enable people to gain a share of the profits that companies currently receive for selling their data, indicate that consumers are becoming alert to the untapped revenue that is their personal data trail.

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