Why Product Launches Fail

Why Product Launches Fail

Business Insider identifies the flaws that contribute to a product launch failure, some of the products that have experienced them, and what we can learn from them.

Paloma M. Vazquez
  • 29 march 2011

A recent article at Business Insider evaluated some of the reasons why product launches fail, as sparked by the observation that of more than 70 products constituting the Most Memorable New Product Launch survey between 2002 and 2008, a dozen are already off the market. Additionally, less than 3% of new consumer packaged goods exceed first-year sales of $50 million—considered the benchmark of a highly successful launch (at least at P&G).

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