WPP’s Martin Sorrell On Social Media In Large Agencies

WPP’s Martin Sorrell On Social Media In Large Agencies
technology

Thomas Crampton, Ogilvy's Director of Digital Influence, interviews WPP's CEO on the integration of social media in "legacy agencies."

Plus Aziz
  • 30 march 2011

Based in Asia, Thomas Crampton has long been an outspoken leader when it comes to the importance of social media for brands. He caught up with CEO Martin Sorrell during WPP’s Stream Asia event to pick his brain regarding the role of social media in large agencies.

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