"Water of Life" is an initiative intended to direct attention to UNICEF's Clean Water Campaign through scanning a mobile tag.

WATER OF LIFE

Shared experiences promote connections between people. Eating food and drinking water are actions that are common to all of us. So what better time to promote awareness of UNICEF’s work on water sanitation and conservation than during that most communal of office experiences, visiting the water cooler?

UNICEF’s partner/sponsor water company will supply offices with water jugs that have a sticker with a Mobile Tag on them and a message promoting awareness of UNICEF’s efforts to provide clean water around the world. Scanning the Mobile Tag will launch an application that will show some of the areas where UNICEF is conducting clean water campaigns.

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