Zemoga Uses AR To Meet UNICEF’s Goal Of Connecting Different Cultures Around The World

Zemoga Uses AR To Meet UNICEF’s Goal Of Connecting Different Cultures Around The World
technology

SCAN AND HELP is a display advertising campaign that uses Mobile Tags to gather donations and form real human connections.

Timothy Ryan, PSFK Labs
  • 8 march 2011

unicef-psfk-future of mobile tagging

scan and help-mobile tagging-posters-unicef-children

Scan and Help

If a person in a developing country could reach out to you directly and ask for your help, wouldn’t you give it to them? That’s the premise behind SCAN AND HELP, a display advertising campaign that uses Mobile Tags to connect people in the first world with people in developing countries.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.