In Brief

SCAN AND HELP is a display advertising campaign that uses Mobile Tags to gather donations and form real human connections.

Scan and Help

If a person in a developing country could reach out to you directly and ask for your help, wouldn’t you give it to them? That’s the premise behind SCAN AND HELP, a display advertising campaign that uses Mobile Tags to connect people in the first world with people in developing countries.

Posters displayed in subways, on buildings and in other high traffic areas carry a Mobile Tag and the simple message “SCAN AND HELP”.

Scanning the tag will launch an augmented reality application that will let users explore the environment of the person on the poster (who may be a relief worker or aid recipient).

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