The increasing use of Google Maps is changing how we traverse our lives

Marissa Myer, vice president of Google location services, offered some interesting statistics on Google Map usage on mobile devices earlier this year at SXSW. In terms of sheer ubiquity, approximately 150 million people now use the service.

These statistics get more interesting when translated into distance covered by users:

“Mayer claimed that Google Maps guided users 12 billion miles per year and that its latest build of the app saves people an average of two days worth of travel time each year.”

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in