2011 NY Auto Show: FIAT Gallery Pop-up Soho
FIAT marks their return to the US with a pop-up gallery hosting test drives and special events in NYC.
FIAT have opened a pop-up gallery and showroom in Soho, NYC which features the 500c and the recently debuted 500 Cabrio. Located at the former Deitch Gallery at 18 Wooster, the space will host nightly special events and parties. FIAT is also offering public test drives of the 500c around the streets of Soho during the entire week.
An original 1967 FIAT 500 is on display illustrating the car’s heritage. There is also a design exhibition charting the development of the modern Fiat 500 Cabrio and Fiat 500 Sport hatchback through sketches and photographs. Visitors can also check out artwork created on FIAT 500 hoods and doors. The gallery also includes a lounge and cafe serving complementary Lavazza espresso.