2011 NY Auto Show: Insight Into FIAT’s Marketing Approach
Returning to the US, Fiat aims to connect with customers based on a shared level of passion.
Laura Soave, Head of FIAT Brand North America, debuted the 2012 FIAT 500 Cabrio at the 2011 New York Auto Show. During her presentation, she talked about FIAT’s approach to marketing to customers. We’re sharing this quote which provides interesting insight: