2011 NY Auto Show: Mini + KISS For UNICEF

2011 NY Auto Show: Mini + KISS For UNICEF
Innovation

Mini and KISS team up to offer customers a unique way to raise money for UNICEF.

Dave Pinter, PSFK
  • 21 april 2011

Mini announced a partnership with rock icons KISS and debuted four of their Countryman vehicles each wrapped with graphics bearing the likeness of KISS band members. Mini are planning a charity program to benefit UNICEF’s efforts specifically with helping children in Japan and those in need around the globe. Four custom painted versions of the KISS Countryman vehicles will be auctioned off on e-Bay with the money raised donated to UNICEF. Mini Countryman buyers can also order the KISS graphics as an option and the sales proceeds will also be donated to UNICEF by Mini. Three of the KISS band members were on hand to make the announcement in full costume.

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