2011 NY Auto Show: Mini + KISS For UNICEF

2011 NY Auto Show: Mini + KISS For UNICEF

Mini and KISS team up to offer customers a unique way to raise money for UNICEF.

Dave Pinter, PSFK
  • 21 april 2011

Mini announced a partnership with rock icons KISS and debuted four of their Countryman vehicles each wrapped with graphics bearing the likeness of KISS band members. Mini are planning a charity program to benefit UNICEF’s efforts specifically with helping children in Japan and those in need around the globe. Four custom painted versions of the KISS Countryman vehicles will be auctioned off on e-Bay with the money raised donated to UNICEF. Mini Countryman buyers can also order the KISS graphics as an option and the sales proceeds will also be donated to UNICEF by Mini. Three of the KISS band members were on hand to make the announcement in full costume.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.